The Poulan brand designs and manufactures electric machines such as chainsaws and lawnmowers, intended for the medium-level consumer market. Since Poulan is owned by Husqvarna, the two brands often share the same technologies. In recent years Poulan has offered a more upscale Poulan Pro brand that uses a black and gold color scheme instead of Poulan's traditional green. As a result, Poulan products have established themselves throughout the world for their quality and reliability of use.